privacy

Wi-Fi tracking: great opportunities come with privacy concerns

Wi-Fi tracking: great opportunities come with privacy concerns

Tracking online behaviour has become central to the business model of many online services. By collecting and analysing large amounts of data online retailers offer advertisements tailored to individuals. Offline retailers are facing a serious disadvantage as they cannot reap the benefits of this very valuable information. However, they have found a different way of inconspicuously collecting useful data about their customers’ behaviour: Wi-Fi tracking.