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Transparency in the digital advertising market: measurement, accountability and trust

Westminster Forum Projects

This seminar will consider the further action that can be taken by industry, policymakers and regulators to increase accountability, trust and transparency in the digital advertising market. It takes place as the Lords Communication Committee hold an inquiry into the future of the industry, examining how policy and practices might help the sector maintain its international competiveness, in light of high profile cases of ad misplacement, and with the continuing consumer trend of ad blocking.

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