Consumers

“Control alt or delete”: consumer attitudes to data collection and use

“Control alt or delete”: consumer attitudes to data collection and use

Data-dependent technology has become fully integrated in society and is transforming people’s lives. Companies have never known so much about consumers, collecting data from online searches, purchase histories from credit cards, inferred data from social media interactions - the sources are numerous. Discussion of these changes usually leads to a debate on privacy.

In this Comment piece for The Observatory, Caroline Normand, Director of Policy at Which?, looks at how Which? wanted to take a step back from this narrow focus and ask a broader question: how do consumers feel about data collection and its use by organisations in general?