Consumer attitudes to data collection and use : Which?

Control, Alt or Delete? Consumer research on attitudes to data collection and use. 

Which?

Published, 5 June 2018

Which? have conducted research to explore what the public know about the collection of consumer data, how they feel about this, how it affects their behaviour and how these differ across different consumers. The findings of this will provide information to policymakers on how the public may react to new policy proposals.