The Minister of Digital has announced proposed a data protection bill that will increase consumer control over their digital data.
In addition to adopting EU law into UK law in preparation for Brexit, the bill allows consumers to withdraw consent from companies using their personal data, which is not currently standard practice.
Erasure of personal data from social media channels would allow individuals to permanently remove content from their profiles.
The bill, endorsed by techUK, enhances the powers of the Information Commissioner to defend consumer interest and increases sanctions for companies that fail to comply.
The aim is for these new rules to begin to be enforced by May 2018.